{
  "name": "Limitless Advancements",
  "site": "https://limitless-advancements.com",
  "manual": "https://limitless-advancements.com/identity",
  "version": "1.0 (October 2026)",
  "contact": "research@limitless-advancements.com",
  "description": "Research-grade peptide reference materials for Canadian laboratories, with a third-party certificate of analysis on every lot.",
  "researchUseLine": "For laboratory research use only. Not for human or animal use. 18+. Canada only.",
  "colors": {
    "helixCyan": "#00b5d1",
    "advanceBlue": "#2467eb",
    "helixViolet": "#7b2fd0",
    "deepViolet": "#4b1e96",
    "white": "#ffffff",
    "ice": "#f3f7ff",
    "mist": "#e6eaf2",
    "slate": "#5c6572",
    "charcoal": "#232936",
    "night": "#060a14",
    "ink": "#080d1c",
    "signalCyan": "#4dd7ec",
    "bluePressed": "#1849b8",
    "documentNavy": "#17357f",
    "alert": "#c73f22"
  },
  "gradient": "linear-gradient(100deg, #00b5d1 0%, #2467eb 45%, #7b2fd0 100%)",
  "typography": {
    "family": "Helvetica, \"Helvetica Neue\", Arial, sans-serif",
    "weights": [400, 700],
    "notes": "No web fonts. Headings bold at -0.02em. The wordmark is outlined Helvetica Bold: LIMITLESS in Charcoal (white on dark), ADVANCEMENTS widely tracked in Advance Blue (Signal Cyan on dark)."
  },
  "logo": {
    "clearSpace": "X on every side, where X is the cap height of LIMITLESS; for the mark alone, a quarter of its height.",
    "minimumSize": {
      "lockup": "140 px / 35 mm wide",
      "stacked": "96 px / 24 mm wide",
      "mark": "24 px / 6 mm tall",
      "smallMark": "16-23 px, screen only"
    }
  },
  "assets": {
    "kit": "/brand/limitless-brand-kit.zip",
    "svg": [
      "/brand/limitless-lockup.svg",
      "/brand/limitless-lockup-on-dark.svg",
      "/brand/limitless-lockup-white.svg",
      "/brand/limitless-lockup-black.svg",
      "/brand/limitless-stacked.svg",
      "/brand/limitless-stacked-on-dark.svg",
      "/brand/limitless-stacked-white.svg",
      "/brand/limitless-stacked-black.svg",
      "/brand/limitless-mark.svg",
      "/brand/limitless-mark-white.svg",
      "/brand/limitless-mark-black.svg",
      "/brand/limitless-mark-small.svg",
      "/brand/limitless-app-icon.svg"
    ],
    "png": [
      "/brand/png/limitless-lockup-2400.png",
      "/brand/png/limitless-lockup-on-dark-2400.png",
      "/brand/png/limitless-lockup-white-2400.png",
      "/brand/png/limitless-lockup-black-2400.png",
      "/brand/png/limitless-stacked-1600.png",
      "/brand/png/limitless-stacked-on-dark-1600.png",
      "/brand/png/limitless-stacked-white-1600.png",
      "/brand/png/limitless-stacked-black-1600.png",
      "/brand/png/limitless-mark-1024.png",
      "/brand/png/limitless-mark-white-1024.png",
      "/brand/png/limitless-mark-black-1024.png",
      "/brand/png/limitless-mark-small-256.png",
      "/brand/png/limitless-app-icon-1024.png",
      "/brand/png/limitless-app-icon-512.png",
      "/brand/png/limitless-app-icon-180.png",
      "/brand/png/limitless-board-light-2400x1256.png",
      "/brand/png/limitless-board-dark-2400x1256.png"
    ]
  },
  "usage": [
    "Use the colour lockup on white and light grounds, colour-on-dark on Night or Ink, and white or black for one-colour work.",
    "Do not recolour, stretch, rotate, outline, shadow, rearrange or retype the logo.",
    "Never set body text, buttons or small labels in the gradient or in Helix Cyan.",
    "Research use only: no human-use, dosing, therapeutic or before-and-after language or imagery."
  ]
}